Archive for February 2017
International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, shows 2.93m mobile phones were sold in Australia in the three months to December 2016.
95% or 2.79m of these were smart phones so there is a diminishing market for basic mobiles.
Apple iOS phones represented 55% of the sales while Android phones were 44.6%.
Apple iOS has worldwide market share of around 12% as reported by BMO Capital Markets and its Australian share of 55% is second only to Japan’s.
Kantar Worldpanel Comtech’s latest mobile OS market share of device sold in the 3 months to January 2017 shows for Australia iOS up 1.2% YoY to 42.4%. Android also increased 3.1% to 55.7%.
The report shows that predictably with no new Windows devices coming onto the market its share has tanked leaving OS share as a two horse race.
iOS is traditionally strong in USA, UK, Japan and Australia nearly matching Android sales in these markets. In Europe Kantar shows 22.7% for iOS and 74.3% for Android. China like the world average is more a 17/30 split of iOS to Android.
Windows has experienced a share decline across the board. In Australia Windows dropped from 5.4 to 1.0% in a year a statistic which is repeated in most markets.
